The reality of the dating world is that people make snap judgments based on how you look. It sucks, but it’s true — first impressions matter.
The story of SBJ started two years ago in a crowded San Francisco bar, when our founder and his (also Jewish) friends realized they were shorter than all the other guys... and the girls in heels. They realized that the bar scene heavily relies on visual cues, and in the dating world, height was a major asset. According to research, the majority of women prefer to date guys who are of equal height or taller. In a dating culture where most women also increase their height with high heels, it can be harder for us shorter gents to make a great first impression.
So we set out to level the playing field. We knew 'elevator shoes' mostly looked and sounded silly. We researched all the existing products out there, and tried most of them, too. Verdict: they were monumentally disappointing. The shoes on the market were clunky, heavy, and severely lacking in style. Most importantly, they looked weird — and noticeably so. It was like nothing had evolved since the days of Tom Cruise's shoes.
Unsatisfied with the current solutions on the market, we set out to actually do something about it. We wanted to make good looking shoes — that also provided a little bit of extra height. The team has worked with fantastic designers to create a perfect balance of comfort, style and a little something extra.
The end result is an extra 1-3 inches for you, while the shoes look better than most “regular” kicks on the market.
Social Experiment: What happens if you add inches.
OkCupid - "Lies people tell in online dating" (Why most men say they're taller)
Malcolm Gladwell - "Why Do We Love Tall Men" (About why most CEOs are extra tall)